Willow Bay totes seem to be everywhere right now – I’ve spotted them in the windows of some of my favourite boutiques, spied them all over social media and noticed lots of my girlfriends are carrying the current must-have accessory.

Not one to jump on a trend, I wasn’t convinced of the ‘Willow Bay Tote Movement’ until I tried one (in the interest of consumer-research…you’re welcome!) and now I’m a Willow Bay convert. They are lightweight and available in a range of gorgeous colours, the totes come with a matching zip close purse and a 100% cotton dust bag. Best of all for a busy mum on the hop like me they are washable. Yes!

Made insta-famous by some of the world’s most glam and fashionable ladies snapping and uploading shots of themselves carrying these beauties, I can now completely understand why Willow Bay totes are rushing off the cyber shelves.

Made from Neoprene, a kind of rubber, Willow Bay’s functional totes are durable and are gorgeous in Confetti, striking in Seattle and classic in Riviera. And they are perfect for getting out and about in winter, ideal for winery tours, country escapes, winter festivals, as well as everyday use with messy kids and busy lifestyles – may I remind you…washable!

Or pre-order one of the many new releases, including our picks Pink Champagne / Rose Gold (set to become a best seller) and Oxford / Marle with your choice of black or white rope.

I’m a tote fan because the shape is practical, stylish and essential for a woman on the go, and with Willow Bay’s totes being made from neoprene, they are sturdy, trustworthy and crafted to last.The size of a tote bag alone means they are adaptable – I have been carrying mine in my mum-role, work-mode and for a night out with my husband. They’re great to use as a hang bag which doubles as a shopping bag, work or uni bag, gym or beach tote, laptop bag and an overnight bag.

The size of a tote bag alone means they are seriously versatile – I have been carrying mine in my mum-role, work-mode and for a night out with my husband. They’re great to use as a hang bag which doubles as a shopping bag, work or uni bag, gym or beach tote, laptop bag and an overnight bag. You can see just how much I carry in my confetti tote in the pic below.

Join the swag of ladies in the know who are loving these Willow Bag totes, and grab one from their website now. I had a great experience shopping online – I went back for seconds…and bought my mum one.