Neoprene bags are becoming a defining fashion choice for 2026.

Not because they’re flashy, but because they work.

Industry trends show customers choosing lightweight, durable bags that move easily between work, travel, and everyday life. Easy to clean. Easy to carry. Designed to last.

At Willow Bay, neoprene has always been at the heart of our range. It’s the reason our bags feel practical without feeling utilitarian.

If you’re looking for a bag that fits into real life, neoprene is worth considering.

Willow Bay Features on the Runway!
Willow Bay Australia took to the runway at Adelaide Fashion Week 2025, showcasing our signature neoprene travel collection alongside some of Australia’s most celebrated designers. Presented at The Loft at The Richmond, the show highlighted our commitment to effortless, functional design with pieces like the Cabin Bag, Travel Boutique Tote, and Vogue Duffel. A proud moment for our brand, celebrating style, innovation, and creativity.

Willow Bay Australia Partners with the NBA for U.S. Expansion!

Willow Bay Australia is thrilled to announce our new partnership with the NBA, marking our entry into the U.S. market. Our signature tote bags will now be part of the NBA family experience, adding a touch of South Australian style to the lives of NBA players’ and coaches’ families. This exciting milestone underscores our journey of growth and dedication—proof that big dreams do come true!