Since their inception in 2017, Adelaide-based fashion label, Willow Bay Australia, have established their brand as innovators of effortless style and practicality. Their vast collection of tote bags, travel bags, laptop bags, clutches and cross-body bags have all rung true to the brand’s original purpose and goal – to incorporate fashion with functionality through designs that can adapt to a range of different lifestyles.

To add to their already extensive range of beautifully curated handbags and accessories, Willow Bay Australia have recently launched a new kid’s collection.

“Now even your little one can enjoy their own piece of Willow Bay Australia, made especially for them,” says Willow Bay Australia Co-Owner, Tammy Bishop.

Covering all the essentials in their Kid’s Collection, there is something available for every child. The Kid’s Daydreamer Tote is an endearing junior version of Willow Bay Australia’s staple Daydreamer Tote, embracing the same features as the original but being the perfect sized bag for children.

Willow Bay Australia Co-Owner, Hayley Norman, says, “If you’re after something smaller, a much-loved design to fit your child’s essentials would be the Kid’s Crossbody Bag, providing hands free comfort and style.”

An essential part of the Kid’s Collection is their inclusion of designs to hold and protect some of the child’s most favourite possessions – their tech! The Kid’s iPad Bag and Kid’s Mini Laptop Bag provide functionality on-the-go as they protect the child’s beloved tech items, with an adjustable and removable crossbody strap with comfort pad, children can carry their iPad or laptop with ease.

“To keep up with the antics and activities that kids get up to, it was logical to maintain the use of neoprene being the key material used for our range of bags in the Kid’s Collection,” says Tammy Bishop.

Neoprene is light weight and incredibly easy to clean, should it need to be cleaned. Depending on the bag’s care instructions, most of their neoprene bags are actually machine washable for added convenience.

With colour combinations like teal velvet, pink/soft lilac, khaki/camo and navy/red/white in their range, Willow Bay Australia’s Kid’s Collection is the perfect addition suitable for school use to weekend outings. Explore the range now on their website here.