PRESS

Willow Bay Features on the Runway!
Willow Bay Australia took to the runway at Adelaide Fashion Week 2025, showcasing our signature neoprene travel collection alongside some of Australia’s most celebrated designers. Presented at The Loft at The Richmond, the show highlighted our commitment to effortless, functional design with pieces like the Cabin Bag, Travel Boutique Tote, and Vogue Duffel. A proud moment for our brand, celebrating style, innovation, and creativity.

Willow Bay Australia Partners with the NBA for U.S. Expansion!

Willow Bay Australia is thrilled to announce our new partnership with the NBA, marking our entry into the U.S. market. Our signature tote bags will now be part of the NBA family experience, adding a touch of South Australian style to the lives of NBA players’ and coaches’ families. This exciting milestone underscores our journey of growth and dedication—proof that big dreams do come true!

Willow Bay Australia Nominated for the 2024 SALIFE Awards!

We're thrilled to announce our nomination as a finalist for the 2024 SALIFE Awards, celebrating excellence in South Australian business and community impact. Recently honoured at an exclusive event with a special Q&A from Paolo Sebastian's Paul Vasileff, we’re proud to stand among the inspiring nominees. Winners will be revealed at the December 4 gala – stay tuned as we look forward to this exciting night!

Travel in Comfort and Style: The Willow Bay Neoprene Cabin Bag Whether you're embarking on a cross-country road trip or jet-setting overseas, there's something undeniably thrilling about the adventure of travel. From the anticipation of new destinations to the joy of exploring different cultures, each journey offers a unique experience...

Our Favourite Small Businesses in Adelaide. An article written by: Cameron Ward. At Willow Bay, we're thrilled to announce a recent highlight: our feature in a local Adelaide blog post spotlighting some of Adelaide's favourite small businesses! As an Australian company dedicated to creating beautifully designed bags that seamlessly blend...

A Game-Changer in Fabric Technology When it comes to fashion, fabric is king. The texture, weight, and flexibility of a material can significantly influence not just the comfort level of a garment but also its aesthetic appeal. Enter neoprene, a synthetic rubber that's taken the fashion industry by storm. Initially...

It's something that we had been working on for a little while and when we finally perfected the formula and teamed up with the incredibly talented Hayley Pearson from Adelady, it was a match made in heaven. Our beautiful Art Gallery collection was born.Those of you that know us will...

Hayley Norman and Tammy Bishop, the co-founders and co-owners of Willow Bay, were interviewed for the most recent issue of Adelaide magazine The Unley Mag.

https://www.dailymail.co.uk/tvshowbiz/article-9226515/Jasmine-Stefanovic-dotes-daughter-Harper-Crown-Sydney.html By LOUISE STARKEY FOR DAILY MAIL AUSTRALIA PUBLISHED: 15:14 AEDT, 5 February 2021 | UPDATED: 16:41 AEDT, 5 February 2021 Jasmine Stefanovic (née Yarbrough) has been joined at the hip with her daughter, Harper May, since welcoming her into the world eight months ago. And the shoe designer, 37,...

IT’S safe to say Adelaide businesswomen Hayley Norman and Tammy Bishop have it in the bag when it comes to this year’s Miss Universe Australia.

That’s because the duo’s accessories brand, Willow Bay, has been named the popular pageant’s official handbag partner.

She has no doubt changed her fair share of nappies since welcoming daughter Harper with husband Karl Stefanovic in May last year. 

And on Wednesday, Jasmine Yarbrough showed off her stylish $200 nappy bag from Willow Bay.

She and her husband Karl Stefanovic welcomed their daughter Harper May seven months ago. 

And on Thursday, Jasmine Yarbrough shared an adorable image of their tiny tot cheekily rummaging through her $159 handbag. 

On Tuesday, Jasmine, 36, was spotted doing some Christmas shopping with a friend in the coastal town of Sunshine Beach, just east of Noosa Heads. Jasmine completed her relaxed look by pulling her long blonde hair into a high bun, and accessorised with a pair of designer sunglasses and a grey bag from Willow Bay. 

Get Sporty With Willow Bay’s Newest Handbag https://adelady.com.au/get-sporty-with-willow-bays-newest-handbag/ Hayley Pearson SA’s handbag besties, Tammy and Hayley, have launched a brand-spanking-new sporty number that we’re all going to LOVE! As busy working mums, Tammy and Hayley’s Willow Bay bags have always connected with women from all over the world because they’re...

SUBSCRIBE HERE https://secure.subscribetoday.com.au/Checkout/singleitem/Checkout   Subscribe to Women's Health and get your FREE Willow Bay Daydreamer Tote valued at $139.95, Just $69 for 12 issues, saving you 25% on the cover price.   FREE Willow Bay Neoprene Tote The Daydreamer is lightweight & functional. Made from neoprene, it’s a washable and...

Thanking Kiddo Mag for mentioning Willow Bay Australia in their latest article. Interviewing the founders and chatting about all things Willow Bay Australia. https://issuu.com/kiddomag/docs/km15-issuu-hr/4?ff

Mothers who created a handbag business out of their garage turn over $1MILLION in their first year https://www.dailymail.co.uk/femail/article-8158797/Mothers-created-handbag-business-garage-turn-1MILLION-year.html By MATILDA RUDD FOR DAILY MAIL AUSTRALIA PUBLISHED: 09:43 AEDT, 29 March 2020 | UPDATED: 09:43 AEDT, 29 March 2020 Best friends who launched a handbag business out of their garages turned...

One of the most versatile bags on the market is designed right here in South Australia by bag boutique, Willow Bay...Thanks to SA Style Magazine for the fabulous editorial showcasing one of our most popular designs.