Glam Adelaide Article - By Joel Sugars : SA fashion brand Willow Bay partners with the NBA in exciting US expansion

Willow Bay Australia Enters the NBA Court in a Bold U.S. Expansion!

We are beyond excited to announce a milestone partnership for Willow Bay Australia! Our brand has officially teamed up with the NBA, marking a significant expansion into the U.S. market. Selected by Priority Sports, Willow Bay’s signature boutique tote bags will now accompany the NBA players’ and coaches’ wives, bringing Australian style to the heart of America’s sports world.

This collaboration grew from word-of-mouth buzz among NBA families, catching the attention of Priority Sports' Senior Director of Client Services. Through this partnership, our signature totes—renowned for their functional elegance, with features like four spacious pockets and a secure eyelet and zip closure—will add a touch of sophistication to the NBA’s elite circles.

Some of the NBA stars associated with this partnership include Zach Edey (Memphis Grizzlies), Bradley Beal (Phoenix Suns), and Kyle Lowry (Philadelphia 76ers), all icons of the court. As their families carry our bags, Willow Bay Australia is thrilled to bring a slice of our South Australian heritage and unique style across the globe.

Since our founding seven years ago, we have envisioned expanding into the U.S. market. This partnership represents a culmination of years of hard work, and we are so proud to share this journey with our customers and supporters. Starting with Japan’s recognition, our growth in Asia fuelled this latest leap, showcasing how persistence and passion can lead to new markets.

This opportunity is not just a milestone for Willow Bay but also an inspiration to other small businesses with big dreams. With persistence and vision, anything is possible!

Thank you to our incredible team, our community, and the NBA families for helping Willow Bay bring Australian elegance to the global sports stage!

Read the article here: https://glamadelaide.com.au/sa-fashion-brand-willow-bay-partners-with-the-nba-in-exciting-us-expansion/